资料:HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespartlyinthepeculiaritiesofthelocalmarket.UnlikemostWesterners,manyChinesepossessedmultiplemobiledevices,andtheyquicklytooktoanappthatofferedthenaneasywaytointegratethemallintoasingledigitalident

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资料:HowdidTencenttakeWeChatsofaraheadofitsrivals?Theanswerliespartlyinthepeculiaritiesofthelocalmarket.UnlikemostWesterners,manyChinesepossessedmultiplemobiledevices,andtheyquicklytooktoanappthatofferedthenaneasywaytointegratethemallintoasingledigitalidentity.InAmericamessagingappshadapotentcompetitorintheformofbasicmobile-phoneplans,whichbundiedinSMSmessaging.ButtextmessageswerecostlyinChina,soconsumerseagerlyadoptedfreemessagingapp.Ande-mailnevertookoffonthemainlandthewayithasaroundtheworld,mainlybecausetheinternetcamelate;thatleftanopeningformessagingapps. ButthebiggerexplanationforWechat'sriseisTencent'sabilitytoinnovate.ManyChinesegrewupusingQQ,aPC-basedmessagingplatformofferedbyTencentthatstillhasover800mregisteredusers.QQwasacopyofICQ,apioneeringIsraeliMessagingservice.ButthenChineseimitatorlearnedtothinkforitself.Spottingthecomingriseoftheinternet.Tencentchallengedseveralinternalteamstodesignanddevelopasmartphone-onlymessagingapp.TheQQinsiderscameupwithsomethingalongthelinesoftheirexistingproductforthethePC,butanotherteamofoutsiders(fromajust-acquiredfirm)cameupwithWeixin.WhenTencentlaunchedthenewapp,itmadeiteasyforQQ'userstotransfertheircontactsovertothenewapp. Anotherstrokeofbrilliancecametwoyearsagowhentheservicelauncheda“redpacket”campaigninwhichWeChatuserswereabletosenddigitalmoneytofriendsandfamilytocelebrateChineseNewYearratherthansendingcashinaredenvelope,asiscustomary.Itwascleverofthefirmtoturndutifulgift-givingintoanexcitinggame,notesConnieChanofAndreessenHorowitz,aVCfirm.Italsoencourageduserstobindtogetherintosendmoney,ofteninrandomizedamounts. HowdidTencentinventWeixin?

A.team of PC insiders invented weixin for Tencent.
B.team of outsiders acquired by Tencent invented Weixin.
C.Tencent asked the QQ insiders team to create a product.
D.Tencent copied a pioneering Israeli messaging service.
正确答案B
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