判断对错:Culture differences are sometimes ignored in marketing campaigns. Culture awareness in marketing is a lot more than careful translation of your products. There are subtle ties and nuances(细微差别) to every culture. Almost most people wouldn't be able to list the rules of their own culture; they certainly know when those rules are violated.
In Japan, for example, a major household products company spent many millions of dollars on a marketing campaign in advance of introducing its laundry detergent(清洁剂). Nevertheless, when the detergent was made available, sales were miniscule. In fact, few shops stocked the soap. Non-tariff trade barriers? No ,it was something much simpler. The typically American "large, economy-sized" boxes were far too big for the tiny Japanese retail establishments. And Japanese housewives don't usually have cars--they walk to the stores and carry their purchase home, to very small living spaces.
It can be a big mistake to assume a Pan-Asiamarket(泛亚市场) or a "Latin American" or "European" buyer. Neighboring cultures elsewhere don't necessarily share buying preferences any more than a US buyer does with a Mexico consumer. Furthermore, national borders don't always delineate(描绘) buying behavior; regional patterns canbe just as strong.
(1) Advertising and coupons are examples of marketing campaigns.
(2) The detergent was popular in Japan.
(3) Japanese consumers usually like large boxes because they are lower in prices.
(4) A US buyer has the same buying behavior as a "Mexico consumer".
(5) Perhaps buying preferences are quite different among national borders.
(1) T (2) F (3) F
(4) F(5) T
