Wbat is franchising? How is it diferent from licensing?
Franchising can be regarded as special form of licensing.Under franchising，a fimm, called the franchisee, is allowed to operate in the name of anoth Called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty. Compared with the relation between the licenser and the licensee, the franchiser has more control over and provides more support for the franchisee.
