顾客亲近型公司追求的不是一次性的交易，而是要培养关系。通过一种密切的关系，他们专门满足顾客的独特需求，而这些需求只有他们才能发现。他们对顾客的承诺是：无论购买哪种产品，我们都为您提供最佳解决方案和您所需要的全方位支持，以实现最佳效果和最大价值。
CUSTOMER-INTIMATE COMPANIES DO NOT PURSUE ONE-TIME TRANSACTIONS; THEY CULTIVATE RELATIONSHIPS. THEY SPECIALIZE IN SATISFYING UNIQUE NEEDS, WHICH OFTEN ONLY THEY RECOGNIZE, THROUGH A CLOSE RELATIONSHIP WITH THE CUSTOMER. THEIR PROPOSITION TO THE CUSTOMER: WE HAVE THE BEST SOLUTION FOR YOU AND WE PROVIDE ALL THE SUPPORT YOU NEED TO ACHIEVE OPTIMUM RESULTS, OR VALUE FROM WHATEVER PRODUCTS YOU BUY. 
