市场领导者创造并保持一种环境，鼓励雇员将新想法带入公司，同样重要的是他们还要倾听并考虑这些想法，无论其多么不符合常规。其他公司看到的是他们营销计划中的差错或对他们的产品种类构成的威胁，而致力于产品领导型的公司看到的则是机遇并迅速抓住它。
PRODUCT LEADERS CREATE AND MAINTAIN AN ENVIRONMENT THAT ENCOURAGES EMPLOYEES TO BRING IDEAS INTO THE COMPANY AND, JUST AS IMPORTANT, TO LISTEN TO AND CONSIDER THESE IDEAS, HOWEVER UNCONVENTIONAL. WHERE OTHERS SEE GLITCHES IN THEIR MARKETING PLANS OR THREATS TO THEIR PRODUCT LINES, COMPANIES THAT FOCUS ON PRODUCT LEADERSHIP SEE OPPORTUNITY AND RUSH TO CAPITALIZE ON IT.
