(英译中）(71)【Many firms have found that attracting the college market is not a simple task】. (72)【College students are somewhat of paradox-student are easy to find but hard to reach】.For example, (73)【many college students may not be reached through traditional advertising media because they have little spare time】. One promotion executive recommends that firrns seeking this market utilize on-carnpus advertising, promotions, magazines targeted specially to college students, and sports sponsorships.(74) 【Word-of-mouth communication among students and displays in college stores also represent unique opportunities in this market】.Word-of-mouth is crucial due to the close social interaction among college students.
(75)【The college store represents an important opportunity due to the homogeneous nature of the college market】. "The firm is guaranteed that walk-in traffic is the audience it wants to reach."
71.
许多公司已经发现吸引大学生市场绝非易事。
