（英译汉）(71.) 【The internet is profoundly (深刻地）changing consumer behaviour】. One in five customers walking into a Sears department store in America to buy an electrical appliance will have researched their purchase online—and most will know down to a dime what they intend to pay. (72.)【More surprisingly, three out of four Americans start shopping for new cars online? even though most end up buying them from traditional dealers】. The difference is that these customers come to the showroom armed with information about the car and the best available deals. Sometimes they even have computer print-outs identifying the particular vehicle from the dealer's stock that they want to buy.
Different countries have different habits. (73.)【In Italy and Spain, for instance, people are twice as likely to buy offline as online after researching on the internet】. But in Britain and Germany, the two most developed internet markets, the numbers are evenly split. Forrester ,a research consultant says that people begin to shop online for simple, predictable products ,such as DVDs? and then graduate to more complex items. (74.)【Used-car sales are now one of the biggest online growth areas in America】.
People seem to enjoy shopping on the internet, if high customer-satisfaction scores are any guide. (75.) 【Websites are doing ever more and cleverer things to serve and entertain their customers, and seem set to take a much bigger share of people's overall spending in the future】.
71.
互联网正在深刻地改变着消费者的消费行为。
