Questions59~63refertothefollowinginformation. BRANDMANAGER COMPANYBACKGROUN D:TheJunecoCompany,expectedearningsofapproximately$40million,seekstoincreasemarketingandproductinnovationeffortstosignificantlyincreaserevenueswithin1—2years.HeadquarteredinupstateNewYork,Junecomanufactureskitchenwareproductsandhomesecuritysystemsunderseveralnationallyrecognizedbrandnames.Inadditiontothesemajorbrands,Junecoproducessimilarproductsunderprivatelabelprogramsforhomeimprovementmerchants. RESPONSIBILITES:Thebrandmanager'spriorityistohandletheheighteningofproduct recognitionofJuneco'smajoraccountsabroad.ThebrandmanagerpositionwascreatedtobuildbrandrecognitioninthemarketingsectorofJuneco'snewInternationalDivision.Thebrandmanagerwillspearheadeffortstofostergrowthingardentoolproducts. Specificresponsibilitiesincludethefollowing: (1)Generatemarketingplansandleadthedevelopmentofnewproducts. (2)IncreasepublicawarenessofanddemandforJuneco'sproducts. (3)Identifyandevaluatemarketrequirementsandopportunities. (4)Workcloselywithothermembersofthemarketingdepartment,aswellassalesandsalesoperationsdepartmentstoensureachievementofcompanygoals. PROFESSIONALEXPERIENCEANDPRESONALQUALIFIES:Theidealcandidatewillhavethefollowingqualifications: (1)3~5years'experienceasbrandmanagerinretailmarketing； (2)strongexperienceinanalyzingcurrentmarkets； (3)outstandingverbalandwrittencommunicationskills； EDUCATIONALBACKGROUN D:AnMAdegreeinMarketingisrequired；anMBAisasignificantplus. Uponreceiptofapplication,confirmationletterswillbesenttoapplicantsviaemail. Thereafter,priorityapplicantswillbeinvitedtomeetwith,Juneco'sCEOandChiefMarketingOfficer. InwhichJunecodivisionwillthesuccessfulapplicantprobablywork?
A.International marketing B.Human resources. C.Production D.Accounting正确答案A
