资料:Thesocietalmarketingconceptquestionswhetherthepuremarketingconceptoverlookspossibleconflictsbetweenconsumersshort-runwantsandconsumerlong-runwelfare.Isafirmthatsatisfiestheimmediateneedsandwantsoftargetmarketsalwaysdoingwhat’sbestforconsumersinthelongr

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资料:Thesocietalmarketingconceptquestionswhetherthepuremarketingconceptoverlookspossibleconflictsbetweenconsumersshort-runwantsandconsumerlong-runwelfare.Isafirmthatsatisfiestheimmediateneedsandwantsoftargetmarketsalwaysdoingwhat’sbestforconsumersinthelongrun?Thesocietalmarketingconceptholdsthatmarketingstrategyshoulddelivervaluetocustomersinawaythatmaintainsorimprovesboththeconsumersandsociety’swell-being. Considertoday’sflourishingbottledwaterindustry.Youmayviewbottledwatercompaniesasofferingaconvenient,tasty,andhealthyproduct.Itspackagingsuggests“green”imagesofpristinelakesandsnow-cappedmountains.Yetmaking,filling,andshippingbillionsofplasticbottlesgenerateshugeamountsofcarbondioxideemissionsthatcontributesubstantiallytoglobalwarmingFurther,theplasticbottlesposeasubstantialrecyclingandsolidwastedisposalproblem.Thus,insatisfyingshort-termconsumerwants,thehighlysuccessfulbottledwaterindustrymaybecausingenvironmentalproblemsthatrunagainstsociety’slong-runinterests. Today’sbottledwaterindustry______.

A.generates carbon dioxide emissions that contribute to global warming.
B.produces healthy products with the “green” packages.
C.is highly successful because it run against the society long-run interests.
D.takes water from pristine lakes and snow-capped mountains.
正确答案A
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