资料：Nativeads-oradsthattakeonthelookandfeelofthecontentsurroundingthem-aretakingoverdigitaladvertising. By2021,nativedisplayadrevenueintheUS,whichincludesnativein-feedadsonpublisherpropertiesandsocialplatforms,willmakeup74%oftotalUSdisplayadrevenue,upfroma56%sharein2016,accordingtonewBIIntelligenceestimatesbasedoffhistoricaldatafromtheInteractiveAdvertisingBureau(IA B)andPwC,aswellasIHS. Therapiduptickinnative'sshareofdisplayadrevenuecanlargelybeattributedtothedominanceofsocialplatformslikeFacebookandTwitter—whichwereearlychampionsofnativeandrelyalmostentirelyonnativeformats—aswellastheintroductionofnewprogrammatictechnologiesthataremakingiteasierforpublishersandadvertiserstoscalenativecampaigns. InanewreportfromBIIntelligence,webreaksoutnativeadsintothreecategories:socialnative,native-styledisplay,andsponsoredcontent(alsoreferredtoaspremiumnative).Weprovide(一审未录入)forecastsforhowrevenuesfromtheseformatswillgrowoverthenextfiveyearsandlooksatwhatfactors,inparticular,aredrivingupspendingoneachoftheseadunits.Asanote,becauserevenuesfromthesethreetypesofnativecontentcanoverlap,wedonotprovideanoverallnativeforecast.Finally,welayoutsomeofthechallengesthatfacepropertiesthatrelyonnativeads,namelyadfrequencyandScalabilityissues. Herearesomekeytakeawaysfromthereport: Native-displayads,includingsocialnativeandnativeadsin-feedonpublisherwebsites,willmakeupthebulkofnativeadrevenuefrom2016-2021.NativedisplayadrevenueintheUSwillriseatafive-yearcompoundannualgrowthrate(CAGR)of17%duringthistimeperiodtoeclipse$36billion.Theriseofnativevideoads,particularlyonsocialplatforms,willbeoneofthemaindriversofthisgrowth. Accordingtothepassage,whichofthefollowingwillNOTbeincludedinthenewreportfromBIIntelligence?
A.An overall native forecast. B.Ad frequency and scalability issues. C.The forecasts for how revenues from these formats will grow over the next five years. D.The illustrations of what factors are driving up spending on each of these ad units.正确答案A
