资料:Somecompaniesaremorecreativeintheiruseofhistorythanothers.HSBC’sHistoryWall,astrikingartinstallationatthebank’sLondonheadquarters,ismadeupof3,743imagesdrawnfromthebank’sarchivesandarrangedinchronologicalorder. EventhisisdwarfedbyCocaCola,theAmericancl

欢迎免费使用小程序搜题/刷题/查看解析,提升学历,成考自考报名,论文代写、论文查重请加客服微信skr-web

资料:Somecompaniesaremorecreativeintheiruseofhistorythanothers.HSBC’sHistoryWall,astrikingartinstallationatthebank’sLondonheadquarters,ismadeupof3,743imagesdrawnfromthebank’sarchivesandarrangedinchronologicalorder. EventhisisdwarfedbyCocaCola,theAmericanclassics.InMay,CocaColaopenedanewcorporatemuseuminAtlanta,whichisexpectedtopullinmorethan1millionvisitorsannually,AttractionsincludethefirstCokecanstogointospace,afunctioningbottinglineandatastinglounge. Thebenefitsofknowingyourcorporatehistorycanbeverypractical.Companiesoftenusetheirhistoryasinspirationfornewproducts.Disneyconstantlyminesitsarchivesofoldfilms.Carmakershaveoverhauledolddesignsforthemodernera:Volkswagen’sNewBeetleisanobviousexample. Butthebiggerpayofftendstobelesstangible—thatofforgingstrongerbondswithcustomersandemployees.Agecanbyitselfconferasenseoftrustworthiness,brewersandbanksarefondofflaunting(炫耀)theirdeeproots.JimGilmore,co-authorof“Authenticity”,arguesthathistoryisalsovitalingivingcompaniesagenuinesenseofpersonality.Ritz-Carlton’suseofcobalt-blueglassesinitshoteldiningroomscanbetracedbacktoBostoninthe1920s,forexample,wherewindowglassthathadbeenimportedfromEuropeandturnedblueintheNewEnglandairwasasymbolofwealth.Ratherthancommissioningdustybiographiestomarkanniversaries,Mr.Gilmorebelievesthatfirmsshouldsearchthearchivesforinspiringstoriesofthiskind. Youngercompaniescanusehistory,too.Beforegivinguptheiroldjobs,thefoundersofInnocent,aBritishdrinksfirmformedin1998,soldaninitialbatchofsmoothiesfromamarketstallinLondon.Theyaskedcustomerstoputtheiremptybottlesintooneoftwolabeledbinstoindicatewhethertheyshouldfocusontheirnewventureorsticktotheirdayjobs.Therest,astheysay,ishistory.Thefirmnowusesthestorytoillustrateitsfolksyimage. Whatdoestheunderlinedword“dwarfed”inParagraph2mean?

A.Less creative by comparison
B.Be smaller in size
C.Become more majestic
D.Nothing different
正确答案A
访客
邮箱
网址

通用的占位符缩略图

人工智能机器人,扫码免费帮你完成工作


  • 自动写文案
  • 自动写小说
  • 马上扫码让Ai帮你完成工作
通用的占位符缩略图

人工智能机器人,扫码免费帮你完成工作

  • 自动写论文
  • 自动写软件
  • 我不是人,但是我比人更聪明,我是强大的Ai
Top