资料：Somecompaniesaremorecreativeintheiruseofhistorythanothers.HSBC’sHistoryWall,astrikingartinstallationatthebank’sLondonheadquarters,ismadeupof3,743imagesdrawnfromthebank’sarchivesandarrangedinchronologicalorder. EventhisisdwarfedbyCocaCola,theAmericanclassics.InMay,CocaColaopenedanewcorporatemuseuminAtlanta,whichisexpectedtopullinmorethan1millionvisitorsannually,AttractionsincludethefirstCokecanstogointospace,afunctioningbottinglineandatastinglounge. Thebenefitsofknowingyourcorporatehistorycanbeverypractical.Companiesoftenusetheirhistoryasinspirationfornewproducts.Disneyconstantlyminesitsarchivesofoldfilms.Carmakershaveoverhauledolddesignsforthemodernera:Volkswagen’sNewBeetleisanobviousexample. Butthebiggerpayofftendstobelesstangible—thatofforgingstrongerbondswithcustomersandemployees.Agecanbyitselfconferasenseoftrustworthiness,brewersandbanksarefondofflaunting(炫耀)theirdeeproots.JimGilmore,co-authorof“Authenticity”,arguesthathistoryisalsovitalingivingcompaniesagenuinesenseofpersonality.Ritz-Carlton’suseofcobalt-blueglassesinitshoteldiningroomscanbetracedbacktoBostoninthe1920s,forexample,wherewindowglassthathadbeenimportedfromEuropeandturnedblueintheNewEnglandairwasasymbolofwealth.Ratherthancommissioningdustybiographiestomarkanniversaries,Mr.Gilmorebelievesthatfirmsshouldsearchthearchivesforinspiringstoriesofthiskind. Youngercompaniescanusehistory,too.Beforegivinguptheiroldjobs,thefoundersofInnocent,aBritishdrinksfirmformedin1998,soldaninitialbatchofsmoothiesfromamarketstallinLondon.Theyaskedcustomerstoputtheiremptybottlesintooneoftwolabeledbinstoindicatewhethertheyshouldfocusontheirnewventureorsticktotheirdayjobs.Therest,astheysay,ishistory.Thefirmnowusesthestorytoillustrateitsfolksyimage. Whatdoestheunderlinedword“dwarfed”inParagraph2mean?
A.Less creative by comparison B.Be smaller in size C.Become more majestic D.Nothing different正确答案A
