资料：Forpromotionstoremaineffective,RTcompanyhastoanalyzetheimpactofdifferentcampaigns.Wordofmouthpromotionscanbemoredifficulttomeasurethansometraditionalmethodsofpromotion.Althoughhealthysalesareanimportantmeasure,RTusesothermeasurestoevaluatetheeffectivenessofitsactivities.Forexample: Settingtargetsforsalesreturnsfromthesmallerpromotionalactivities. Evaluatingtheamountofeditorialcoverageitsactivitiesreceiveinthemedia. MeasuringthenumberofblogsrelatedtoRT'sproductsandthefrequencyofcommentontheseblogs. EvaluatingtheonlineinfluenceofRTactivitiesinthesocialmedia.Forexample,onTwittertherearearound260000followersofRTactivities.OnFacebook,morethan21000000consumerslikeRT. Conductinganannualbrandhealth-checkwithconsumerstoensurethattheylikethebrand. MeasuringtheoutcomesofRTpromotionsisnotjustaboutreturnoninvestment.Thesefiguresdonotcreatethewholepicture.Thisisbecauseitcanbedifficulttovaluewordofmouthpromotionsonpaper.Salesreturnsdonottakenotaccountotherfactorssuchaslonger-termbrandloyalty. Whatisthepassageabout?
A.the sales report of RT campaigns. B.the sales report of RT company. C.how Facebook and Twitter have influenced the market. D.how to evaluate promotional activities.正确答案D
