资料：Whatattractscustomers?Obviouslythequalityofaproductdoes,butvisualimagescontributeagreatdeal.Itisnotonlytheimageprovidedbythepackagingthatcountsbutthewholecorporateidentityofthecompany. Therearenowmanyproductsandservicesonthemarketwhicharesimilarincontentthoughproducedbydifferentcompanies.Itisvital,therefore,foracompanytodistinguishitselffromitscompetitorsbyhavingastrongcompanyimagewhichisimmediatelyrecognizable. Logosarepartofthisimage.Theyaresymbolswhichoftenincludeanameorinitialstoidentifyacompany.Thelogoestablishesavisualidentityforthecompany,justasdifferentgroupsofyoungpeopleexpresstheiridentitythroughhairstylesandclothes.Allgroupsfromallculturesandthroughouttheageshaveusedcolorsandsymbolstoshowtheiridentity. Indifferentcultures,differentcolorscarrydifferentmeanings.Somecolorsmaybeconnectedwithcoldnessinonecultureandwithwarmthinanother;somecolorsrepresentlifeinoneculturebutdeathinanother.Internationalcompanieshave,therefore,tomakesurethattheirlogoswillnotbemisunderstoodormisinterpretedindifferentcountries. Manycompanieshave,overtheyears,renewedtheirlogostofitinwithcontemporarydesignandtopresentmorepowerfulimages.Companylogoscanbeemotiveandcaninspireloyaltybyinfluencingthesubconscious.Somelogosincorporateanideaoftheproduct;andacaseinpointisthesteeringwheelintheMercedeslogo,forexample,andtheairplanetailofAlitalia. Logosareusedonletterheads,packagingandbrochuresaswellasontheproductitself.Theymayalsoappearinnewspapersorontelevisionaspartofanadvertisingcampaign. Companiesneedtohaveastrongcorporateidentity.Thelogohelpstopromotethisimageandtofixinthemindsoftheconsumers.Logos,therefore,needtobeoriginalandtohaveimpactandstyle. ThesteeringwheelintheMercedeslogoandtheairplanetailofAlitaliaare____.
A.the examples of logos which are emotive and can inspire loyalty B.the examples of giving people idea of the products by using the images C.the examples of logos which fit in with contemporary design D.None of above正确答案A
