资料:EarlyExperiences Ifyou'vecommunicatedapositiveinitialimpressionandcustomersdecidetoexploreyourproduct,cantheydiscoverthefeaturesandfunctionsthathelpgetthemuptospeed?Doesyourinterfaceprovideclear,streamlinedpathsfreeofunnecessaryinstructions,distractin

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资料:EarlyExperiences Ifyou'vecommunicatedapositiveinitialimpressionandcustomersdecidetoexploreyourproduct,cantheydiscoverthefeaturesandfunctionsthathelpgetthemuptospeed?Doesyourinterfaceprovideclear,streamlinedpathsfreeofunnecessaryinstructions,distractingvisualelements,orunneededfeaturesorfunctionality?Finally,howwelldoesyourproducthelpcustomersgetthebenefitstheywant,orevenleadthemtobenefitstheywereunawareof? Testinghelpsdetermineifcustomersfindtheterminologyclearandjargon-free;whetherthepageandcontentisorganizedlogicallyfromtheirperspective;ifprocesses-suchasregistration,checkoutorupgrading-areefficientandeasytouse;andifit'sclearhowtocancelaprocessornavigatetoaspecificfunctionorlocation. Maturity Overtime,discoveringshortcutsandadvancedfunctionalitywillhelpmaturecustomersdotheirjobsmorequickly.You'llwanttotesthowtheseoptionsarecommunicatedandensurethattheyaddresstheneedsofthesecustomerswithoutimpactingtheexperienceofothercustomers. Unlessyoutestwithactualusers,yourproductteamwon'tgetatrueperspectiveaboutwhatyourproductisliketousebythepeoplewhomattermosttheusersthemselves.Thismayseemobvious,butinmanyorganizations,approximatecustomers-suchassalespeople-aresometimesusedtoreviewproducts.Afterall,theyhavealotofcustomercontact.Butsalespeopledon'thavethesamemotivationsorcontextascustomers.Atbest,thisapproachisrisky.Whenyoutestwithrealusers,usabilitytestsensurethatallproductstakeholdersgetarealistic,honestviewofyourproduct'seffectiveness. Ifyouhaveneverwatchedacustomeruseyourproduct,youmightbeinforasurprise."Obvious"productassumptionsmaybechallenged,oryoumightfindthatcustomersthinkdifferentlyaboutwhatvaluemeanstothem.Whateveryoudiscover,you'llunearthinformationtodevelopproductsthataremorelikelytobeonesthatyourcustomersvalue. Whatdoesapproximatecustomersmean?

A.The nearest customers
B.The virtual customers
C.People that pretend to be customers
D.The VIPs
正确答案C
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