A Completely Different Product and a New Way of Doing Business
When James Dyson introducedb the DCO1 vacuum cleaner in 1993, few people could have guessed that within a few years it would be the biggest selling vacuum cleaner in Britain. With no bag and number of space age design features, it was unlike any other vacuum cleaner.
Today, the Dyson company employs 1050 people at its headquarters in Malmesbury. The company has an annual turnover of
150 million and Dyson vacuum cleaners are sold all around the world. In addition, the company has won many design awards and, most surprising of all, Dyson cleaners are on display in several of the world's leading museums of modern art.
Dyson is not a typical company. For example everyone who starts work at Dyson makes a vacuum cleaner on their first day. This way, all the staff knows what the company produces and how they produce it.
Designers and engineers work together to design and test their ideas, unlike other companies where they are separate departments. Dyson also believes in direct communication-no one sends memos in the office, they go and speak to each other. And no one wears suits. James Dyson doesn't insist on this, but he does believe that wearing a suit stops people from thinking creatively.
Judging from the success of Dyson, fewer companies will wear suits in future!
Dyson vacuum cleaners are not like other cleaners.
A.right B.wrong C.don't say正确答案A
