Advertising
1 Advertising is only part of the total sales effort, but it is the part that attracts the most attention. This is natural enough because advertising is designed for just that purpose. In newspapers, in magazines, in the mail, on radio and television, we can constantly see and hear the message for hundreds of different products and services.
2 The simplest kind of advertising is the classified advertising. Every day, the newspapers carry a few pages of these ads; in the large Sunday editions, there may be several sections of them. A classified ad is usually only a few lines long.
3 Newspapers also carry a large amount of display advertising. Most of it is for stores or for different forms of entertainment. Newspapers generally reach an audience only in limited area. To bring their message to a larger audience, many who want to put out their ads use national magazines.
4 Television also carries a lot of advertising. Voices and music have been added to color and pictures to catch the ear as well as the eye. Television advertising are short and usually 15,30 or 60 seconds, but they are repeated over and over again so that the audience sees and hears them many times.
5 The men and women in the sales department are responsible for the company’s advertising. They must decide on the audience they want to reach. They must also decide on the best way to get their message to their particular audience. They also make an estimate for the cost before management approves the plan.
前5道题选项：
A. display advertising
B. use of advertising
C television advertising
D. classified advertising
E. radio advertising
F. company advertising
后5道题选项：
A. attract attention for sale
B. one minute
C. on radios and televisions
D. the sales department
E. the use of colors
F. larger audience
Paragraph①:____.
B
